gt4smeJan 1, 20204 minStarbucks’ Digital Transformation - A Case StudyStarbucks occupies a front-row seat at the intersection of the physical and digital worlds like no other company anywhere in or out of...
gt4smeDec 25, 20192 minBeyond Marketing gimmicks: Digital Transformation and InternationalizationThere is no doubt that digitalization has not just transformed the way businesses operate, but also in the way end user consume. This...
gt4smeDec 24, 20192 minThe importance of Ecodesign in Circular EconomyEcodesign is the systematic integration of environmental aspects into product design with the aim to improve the environmental...
gt4smeDec 3, 20192 minDigitalization: Challenges On The Path To A Better LivingAlthough digital transformation in a broader sense can be declared a success, it still imposes challenges, especially to the European...